ARIJANA HEINRICI.

APRIL 03 th, 2020

Hi Arijana! You’re a big inspiration! Not only are you an inspirational entrepreneur, but you are also one of our biggest inspirational in furnishings. We are so excited to see your new home, but when we are waiting for the makeover, let’s have a quick talk chat!

Where do you find your inspiration?
I get my inspiration from traveling and all the impressions you gain from that, and I also love Pinterest for inspiration!

What’s your best advice for someone who’s feeling lost for when it comes to furnishing?
I think that the most important thing is to find your own style and personal feel. Trends, they come and go, so don’t concentrate on what every Instagramer decorator posts. What would fit your home the best? Start with your preferences and the potential for your home. Choose a theme and align your furnishing.

What trends do we see in furnishings this next season?
That people dare to go their own way. More vintage and second-hand interior, love it! I also think that you can swap furnishings with others, and then you could always swap them back when you got tired of them. Like with clothes! 😉

We’ve noticed that you and your husband are thinking of selling your house, where are you guys heading, and what are your thoughts on your new home?
Our house isn’t sold yet. But! We’ve already bought a new flat! I’m going to do a total refurbishment of the flat, and my followers will, of course, be able to follow the entire process on my Instagram. The new flat is a turn of the century apartment with the original details preserved. A total dream! I’m so looking forward to getting going with the renovation, and I’ve already started to plan everything. A new kitchen and bathroom have to be ordered, and all color hues need to be decided. Knowing myself, I’m probably to change my mind a hundred times on a bunch of different stuff, just like when we were done with the drawings for the new kitchen. I got home and stayed awake the entire night, thinking that we should have an additional sketch to compare with to be sure. My husband doesn’t mind though! We’re a great team and complete each other with our different qualities.

What are your career goals?
I’ve always strived to reach new goals during my entire adult life, and I haven’t appreciated what I’ve accomplished before I’ve started on something new, with new goals and dreams. My primary goal right now is to stay healthy, feel good and live life day by day. With that said, I’m an entrepreneur, and I have upcoming plans. But we can talk about those later on 😉

Thank´s Arijana for this quick chat! We hope that everything is going great with your new apartment. We looking forward to following the makeover and to see the change, it´s going to be magical.

Don´t miss to follow this inspirational queen on Instagram<

BABY, IT´S (ALMOST) SPRING OUTSIDE.

MARS 22th, 2020

While waiting for the sun to fully arrive, we need to work with layers to keep warm while still looking impeccable. Combine your new spring styles with some of your wardrobe heroes.

Timeless, yet trendy with a pastel touch, are keywords for us this time of the year. Have a look at our style guide and some trendy styling tips for your weekly outfits, to copy and paste or just to inspire you to make up your own combo outfits with the latest arrivals from our store.

Let your creativity flow, and make the dress season a lot longer…

MONDAY “STARTING THE WEEK OFF JUST RIGHTS”

A classic white shirt with that little extra! Our Alida Blouse is timeless and trendy at the same time. A modern update of the classic white shirt. The loose fit and the semi-long sleeves contribute to that chic effortlessly relaxed feel.
We matched it here with our marvelous black faux leather Sansa trousers, a must in everyone’s wardrobe. The tight and stretchy fit makes them very comfortable to wear and perfect to combine with a more relaxed fit blouse as Alida Blouse – And the best part – no animal was hurt to make them.

With sneakers and an oversized jacket, you go casual.
But as here, together with a pair of your favorite boots and a classic camel wool coat, you have a stylish and perfect Monday business combo!

WEDNESDAY ”DRESS TIME”

This is the right day for some dressing up, to celebrate that we’ve made it halfway through the week

Lion is a gorgeous ankle dress because of the perfect combination of preppy and cute thanks to the stylish shirt collar and frill details, and foremost we can’t get enough of this cute pink print!

We styled it together with Flarry, our flared black faux leather pants which have the ideal fit for the woman on the go – Tight legs with flared endings work perfectly with sneakers or boots, trendy and easy to wear due to its super stretchy material and comfy fit.

Add some extra flair to the everyday look, wear a dress on top of trousers a suede jacket and your favorite sneakers- you are ready for mid-week adventure’s.

FRIDAY “ON FRIDAYS, WE WEAR HEALS”

It’s Friday and we’re ready for the After Work, let’s show you how to do this in style! Macay Dress is chic, classic and comfortable with a relaxed fit. The Draped neckline and details such as side seam pockets and drawstrings to adjust the fit, makes this dress into something special and a real wardrobe safe card.

The Stilettos are on and matched with your favorite pair of jeans, you will be ready for a Friday that can take you from the office to anywhere. A classic spring coat is a good idea while waiting for spring to fully arrive.

SUNDAY BRUNCH TIME!”

What is better for Sundays than meeting up your best friends or family for a tasty brunch hang out.

Our gorgeous Feather skirt in a pale pink color matches with pretty much any cute top, and the stunning material gives it such a luxurious feel for when you want to add that little extra sauce to your look.

Boots, sneakers or sandals, don’t matter. While imagining ourselves on sunny days in our Amazingly flowy skirt, we style it today with our best chunky knit and ankle boots to complete this outfit.


VOUCHER: Use the code
SPRING20 in checkout & get 30% off our weekly outfit picks.

(March 22-29, offer does not apply to items already on sale)

THE INTERNATIONAL WOMENS DAY.

MARS 06 th, 2020

Today is our day!

We wish to honor International Women’s Day by inviting you to take a deep dive in our Dry Lake team, since Dry lake certainly is a brand made for women, by women.

In Stockholm, Sweden, our team of six women work to create and manage the brand of our dreams and to fill the wardrobe gaps in both yours and our lives.

We always want to create the perfect back-to-work wardrobe, the party of the year dress, or something to make you feel a bit more special on any given day. Our goal is to inspire and to present the essential styles for every given occasion with easy-to-wear garments, something eye-catching with a comfortable fit and a feminine silhouette, to uplift and strengthen the wearer.

“It always begins with memories from the past when I start working on a collection; A fun night out with the girls, a vacation or certain situation to remember perhaps. Then I visualize the future moments of the specific season, when somebody or myself wear the styles, how they make you feel, the people who are near, the scent and the surroundings. The woman is always the main focus, the woman and the moments you remember forever and in every collection. I try to find a specific feeling, a feeling that mirrors life. Our vision is to enhance the spirit of a modern woman in today’s society, by making you feel that extra special you, whatever you do”. Says Regina, Head of design

Sharing our story, this is our Dry lake way to celebrate women every day

TESS PELKA.

Feb 27 th, 2020

Tess Pelka is one of our international DryLake – girls living in Bremen, Germany. Her style is just amazing and we’re admired of her creativity and the way she present’s herself and her style through her Instagram feed. Tess is fantastic on so many levels and we’re so happy that we had a chance to do a small interview with her the other day.

”Tesspelka”/

Hi Tess! As you already know, we just think that you are stunning and we love your style,

How would you describe it?
Thank you! I like to mix it up and sometimes I like it sporty and the next day very elegant. In general I would probably describe it as casual chic.

In which pieces do we see you in this spring?
I‘m really into monochrome looks at the moment and mixing different brown and beige tones.

You always look so fresh, what’s your secret to keep the glow up?
No secrets, just trying to live healthy, drink lots of water/tea and moisturize. The glow might be due to some good highlighter I use.

You eat healthy, is that your way to take care of yourself?
I love to eat healthy and get a quick workout in everyday. I have to do it early in the morning so my brain is still too tired to make up excuses.

Before we finish, do you have any plans for this spring?
With our current rainy weather situation spring still seemed so far away so I haven’t planned anything yet, but I‘m sure I‘ll take a couple of trips. Probably London in spring to visit a friend.

Thank´s Tess for our quick interview, we hope that you have a fantastic day!
To see more inspiring photos and outfits, don´t forget to follow @tessplk on Instagram

THIS IS LOVE.

Feb 14th, 2020

”Love to me is the feeling of ultimate happiness, the feeling I get when I spend time with friends and family and my husband, that feeling that you get when you are 100% relaxed and the place where you can be yourself.”

Fleur Verkhoek

”Love to me is when you care so much about someone that it hurts you when they are in pain.
It’s about giving someone the power to destroy you, while trusting them not to.”

-Amanda Claesson 

”Honestly I believe that love is simply too complex to be properly defined – maybe because it not supposed to be comprehensible, but to be experienced in all it´s ambiguity, beauty and chaos. However, I believe that the absolute purest form of love is self-love, because at the end of the day the most comprehensive and lifelong relationship you will ever have is the relationship with yourself.”

-Ida Zeile

”Love for me can means much but the most important thing is to love yourself firstly.”

-Donna Dobrinic

 

”Love can take place in many different forms, and I have very strong love for myself, my family and my friends, but also to people around me. I even want to be loving to people who have hurt me because. I believe they really need it. Forgiveness is important in order of feel love.” 

-Lady Silver

”Love is to me a feeling of care and security. Sharing both joys and sorrows. Caring so much that it hurts if the other person hurts.”

-Maria Sagvik

”As a first thought, love to me is for the first time not caring about someone’s flaws and imperfections at all and wanting to give everything possible of yourself to another person. Love also is feeling completely at ’home’ and as yourself.”

-Meryl Mägi

”Love is when you love and respect each other’s differences. When you appreciate and always are there for each other. Love should be shown every day, all year round, no matter what day it happens to be.”

-Arijana Heinrici

”Love for me is to be loved by family and friends, to be respected for who I am, and to give that love back to them over and over again.

– Stina Sallerström

VALENTINES.

Feb 10th, 2020

What is love for you? Love is the best feeling and Valentine´s day is just around the corner! We want to share a little more love and we want your help to spread it! Therefore, we want to know.. What is love for you? Share your answer on your Instagram and tag us in a story to get a discount code worth 20% off* or comment on our post and tag a friend to get a discount code worth 15% off*. Below are some stories by our Dry Lake girls:

*The discount code is valid between 10/2-16/2 2020 and applies to all styles except sale. It can’t be combined with other discounts.

SANSA TROUSERS – AN ALL BLACK FAUX LEATHER LOOK

JAN 19th, 2020

A pair of black faux leather pants are a must this season and we love how our gorgeous Dry Lake-babe Meryl has styled our Sansa Trousers with boots and a blazer-style coat. An all-black look is always a classic and won’t be boring if you mix and match different materials and accessories. To see more inspiring photos and outfits, don’t forget to follow @merylmgi on Instagram

FAUX FUR FAVORITES – Vanessa XX Dry Lake

DEC 15TH, 2019

We can’t get enough of our gorgeous faux furs from the Vanessa xx Dry Lake collection. They add that extra luxury and attitude to any outfit and keep you warm at the same time. Here are Ida and Matilde, showing their favorites and how they wear them. Which one is your favorite?

LADY SILVER.

NOV 17th, 2019
Hi Anita! What are your top 3 best style tips?

dress depending on your mood. If You’re having a bad day, it’s important to feel comfortable, but I love to dress up for special occasions and go all-in on styling. however, my most important tip is to be yourself!

What are your favorite looks this season?

I love stylish faux fur in a pretty color that I match with a pair of leather pants and white sneakers. My favorite fur right now is this light pink one with embroidery from Dry Lake

What is the best advice you can give to other women when it comes to feeling good about yourself and comfortable in your own personal style?

Don’t bother about what others think. It has taken some time for me to accept myself as the way I am, but I just dare to experiment with your style and wear your favorite looks with pride, and I promise you will be the best version of yourself!